Welcome to Pay-For-Performance Marketing.

Pay-For-Performance is a way of matching buyers and sellers on the World Wide Web, in a way that benefits everybody.

Our visitors are generated via search results from major portals and sites such as Alta Vista, AOL, Ask Jeeves, MSN, Freeserve, Lycos and Tiscali. This powerful search network currently reaches more than 82% of the UK's Internet users.

The search results are usually shown within the sponsored listings section of these major portals and sites.

Businesses can get their name into these listings by bidding on relevant search terms. They decide how much they want to pay for each lead, so even small companies can take advantage.

The consumer benefits by being directed straight to the most relevant Web sites. Businesses benefit through the delivery of targeted leads, and they are only charged (their bid price) when a consumer actually clicks through to their Web site - hence Pay-For-Performance.

How else can you get your business listed on as many major search engines and portals or put your products and services in front of as many hot prospects?

Pay-For-Performance is becoming increasingly popular with businesses - and its easy to see why.

With this service, clients only put their names in front of people who are actively looking for their product or service, which makes it really cost effective. This cost-effectiveness means small to medium sized companies can benefit too. Every business is different, so not every company is competing for the same search terms. Traffic-Solutions can offer the best advice on the best terms to bid on.

It is estimated that by 2005, performance-related solutions will account for 83% of online advertising.

Pay-For-Performance is starting to form the benchmark for measuring other forms of online marketing and everything that doesn't shape up will end up losing out. Let us consider the pros and cons of other conventional methods of Internet marketing:

SE Optimisation & Submission.

Many companies offer an 'optimisation' service or a 'search engine submission' service. This out of date method of generating website visitors is one of the least effective, it relies solely on search engines that 'spider' sites that have been submitted and listed according to the relevance of the code within their pages.

Pro: Very cheap. Gives some exposure.
Con: Most search engines now display 'featured sites' and 'sponsored links' at the top of their search results, next come directory listings and last, (often as deep as page 4) come the websites promoted by submission services.
Result: No guarenteed traffic

The results produced by Pay-For-Performance campaigns can be measured in hard commercial terms. Reports have shown that 50% of the leads generated from the system go on to request quotations.

We are often asked, "What do you mean by visit or click?" or "How are the leads generated?" Visits are generated from people in the UK who have gone to their computer, logged on to the Internet and chosen their favourite search engine. They then think about how to describe what it is that they are looking for and proceed to type this into the search engine. After being presented with a list of results, they read through the options and decide which site to visit. After browsing through the site they then go to the trouble of taking their enquiry further by means of an E-Mail, telephone call or purchase.

From this simple explanation it is easy to see why many of the enquiries convert into sales as the customer has filtered out any information or products that they feel is irrelevant or too expensive and so on. Obviously we cannot guarantee sales, as there are many other factors to consider that are beyond our control. What we can ensure is the delivery of highly targeted and 100% relevant unique UK visits to your site.

1000 visits - only £0.20 each* >>> 3000 visits - only £0.17 each* >>> 5000 visits - only £0.15 each* >>> 7000 visits - only £0.14 each* >>> * Prices exclusive of VAT